Data Broker Opt-Outs
Companies you have never heard of are selling your name, address, and phone number. You can make them delete it.
What They Have on You
Data brokers buy information from public records, retail loyalty programs, and other brokers - then sell it to anyone who pays. Reddit's r/privacy surfaces this constantly. People Google their own name and find their address, family members, and phone number listed publicly.
The Big Ones to Opt Out From First
Use a dedicated email for opt-out requests. A Proton Mail alias works perfectly - keeps confirmations organized and protects your primary inbox.
The Ongoing Reality
Data brokers re-aggregate your information constantly from public records. Listings can reappear in 3 to 6 months. Services like DeleteMe at $129 per year automate the process. For most people manually opting out of the top 10 sites significantly reduces exposure without spending anything.